There’s been a lot of talk about knowing your WHY.
This idea gained a lot of popularity because of Simon Sinek and his TED Talk about the importance on knowing why you do what you do.
My WHY is to help people live a life filled with more fun and happiness.
Ask yourself, what do you truly believe? What is your unique point of view? What do you stand for? Once you can answer those questions, you’ll have a solid foundation to build your marketing message on. Hopefully, as you go through this process, you’ll be reminded of and inspired by your bigger mission.
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